The GInI Certified Innovation Associate® (CInA®) is GInI’s special recognition of university students – generally those nearing their graduation date – who have demonstrated a clear understanding of certain fundamental topics pertaining to business innovation and to serving as a contributing innovator inside the business environment. CInA® certification affirms the student’s understanding of key, foundational innovation concepts and practices, including how to be an effective innovator, conducting research to uncover new insights, brainstorming & the GInI Breakthrough Innovation Method, Design Thinking, executing innovation projects, developing business plans & pitching new concepts, launching & scaling new business ventures, and new venture funding mechanisms. For university students preparing to enter the workforce, there is no better way to stand out as a knowledgeable innovator – one with the knowledge and ability to deliver meaningful innovation inside a business – than the GInI Certified Innovation Associate® certification.